Etch a Mac

I would like know why someone would voluntarily pay $35+ ($35 for 3x3, $70 for 4x4 and $100 for 5x5 inches with purchase of a Powerbook) to have “All Rights Reserved” () in Chinese etched on their Apple Powerbook.

Does having Chinese characters etched on the Powerbook would make it any more unique than the next Joe Schmoe’s Powerbook with the exact same Chinese phrase? Also, does the potential customer even know what the phrase really mean? It could easy be "pretentious douche bag", although that would be a much entertaining choice than "All Rights Reserved".

(Disclaimer: I don't think Apple computer users are douche bags)

Couldn’t they come up with some creative or inspiring phrases? I mean there are literally millions of Chinese literatures to choose from.

Here is one suggestion I have: how about just etch the owner’s contact info in case the laptop has been snatched from their local hot spot.

Ps. Thanks to the "cult of mac" for sending it in.

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